The industry body for UK dating agencies, The Dating Agency Association, has devised a national Dating Safely Campaign in order to provide free information to single people, and clear professional guidelines to dating agencies, in order to promote a cultural shift in the way we think about personal safety. The Dating Agency Association has set out clear guidelines for both single people, and dating agencies across the country, to ensure that the very human desire to find love no longer leaves single people vulnerable to exploitation and violence.

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The Dating Agency Association’s Commitment.

Promoting Personal Safety Through our Dating Safely Campaign

Your search for a new partner is the beginning of an exciting journey; however, ensuring security within your personal life is essential.  Alongside The Dating Agency Association’s stringent Code of Practice – which includes compulsory background checks on all clients - we require our member agencies to issue their clients with our Dating Safely Guidelines through our national Dating Safely Campaign.  We expect our member agencies to encourage a culture of well-being and respect between clients within an honest and transparent environment.   Our Dating Safely Campaign Guidelines help to protect clients beyond the point of an initial personal introduction.

Dating Safely Campaign Guidelines


Meeting In Person

Adopt our Dating Safely Campaign Check-In procedure.
  • Supply personal contact details for your date, your location, and a time that you will check in with your trusted contact by. 
  • Send a simple agreed message to let your contact know that you’re home safely.
  • In the unlikely event of an unpleasant scenario, the information you’ve provided will be immensely helpful to law enforcement agencies.
  • Meet in a highly visible public location.
  • Arrange your own transport. 
  • Do not allow a new date to collect you from your home address.
  • Be careful of your alcohol intake. 
  • Do not leave a drink unattended.
  • Do not return to the home address of someone you are meeting for the first time.
  • Do not get into the personal vehicle of someone you are meeting for the first time.
  • If at any time you feel uncomfortable or threatened, leave without hesitation.
  • Report any disrespectful or concerning behaviour to your dating agency immediately.

Personal Safety

A Personal Responsibility.
  • Protect personal information: never give out your home address, bank account details or workplace address.
  • Do not discuss your financial situation or assets. Any requests for money, or suggestions of ‘get rich quick’ schemes, should ring instant alarm bells.
  • Be careful of the images you exchange: never share a photograph you wouldn’t be happy with friends and family seeing.
  • Trust your instincts. If the type of information, or images, you’re being asked to share makes you feel uncomfortable, cease communication.
  • Report any disrespectful or concerning behaviour to your dating agency immediately.


Additional Support

Download the Dating Safely Guidlines

Please enter your email address to receive a free copy of our Dating Safely Guidelines

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Those looking for genuine relationships are happy to take things slowly, allowing trust and affection to grow. Our national dating safely campaign is here to protect yourself and to reduce any risks when it comes to dating, we are also more than happy to provide additional support should you need it. Your dating agency has a responsibility to promote behaviours that protect your personal safety and our dating safely campaign emphasises this…  now it’s up to you to implement them.

Useful Links
A central point of contact for fraud and cyber crime. Concerns can be reported easily using an online tool. http://www.actionfraud.police.uk
A national charity giving free and impartial advice to anyone who has been effected by crime in England and Wales. http://www.victimsupport.org.uk
The Suzy Lamplugh Trust was formed shortly after the disappearance of a young, female estate agent in 1986.  The trust has worked relentlessly ever since to keep people safe from violence and aggression. http://www.suzylamplugh.org
A Metropolitan Police Guide offering step by step advice for victims of sexual harassment or crime. All of the above dating safely campaign guidelines are designed to protect your personal safety until you feel confident with your new connection. http://www.mydecision.co.uk

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