Welcome to the official Dating Agency Association site

Find A Recommended Agency


Dating Agency Association


From the UK's only independent dating body

Welcome to the official website of the Dating Agency Association – the only independent dating agency body in the UK. The Association was originally formed in 2002 as the Introduction Services Federation, but has been renamed and re-branded in response to the strong criticism of the online dating sector of the industry in the press and in the media and, in direct response to the Information Commissions concerns and criticisms, highlighted in letters to leading online dating companies, Match.com, eHarmony, Cupid Plc, Global Personals and the A.B.I.A.

Serving and Supporting the Dating Community

From the UK's only independent dating body

The recommendations and requirements of the Information Commission have been embraced by all member companies of the Dating Agency Association and are included in our own membership requirements, code of conduct and core objectives.The purpose of the Dating Agency Association is to serve and support individual daters, furnish them with advice, keep them abreast of developments within the industry and, promote safer dating.

Mediation Services

On behalf of member companies

Complaints within our membership are actually relatively rare, which is an indication that the association works well. Our independent Chief Executive handles all unresolved complaints and mediates between the parties involved to resolve a way forward, which is a unique concept within the industry and, exists to ensure fairness, as the champion of the consumer. We do not offer advice to companies or individuals wanting to start a dating agency business, we do not have a board made up of the principals or senior figures of member companies. Our role is purely to promote all sectors of the industry and ensure the use of ethical standards within it.

Our Objectives

  • To promote and uphold the highest standards of professionalism in the Personal Introductions Industry
  • To publish a Code of Practice which obliges all members to meet the standards laid down.
  • To regularly review and update the Code of Practice. To take reasonable steps to inform members, and where The Council of Management considers necessary, the general public of revisions to The Code of Practice together with reasons for such revision.
  • To continuously monitor the performance of members under the auspices of an independent chairman, assisted by outside advisors if necessary. To take any necessary actions to ensure compliance with The Code of Practice.
  • To pursue the highest standing for the Industry and to represent its members’ interests to the general public and to the media.
  • To provide member companies and their clients with an independent means of settling disputes and to seek equitable resolution of all disputes which may arise
  • For member companies to fully comply with the requirements of the Information Commission and Data Protection Act at all times.

Believe in tougher regulation of the dating industry

Want action within the UK to promote safer dating standards

Additional Support

Download the Dating Safely Guidlines

Please enter your email address to receive a free copy of our Dating Safely Guidelines

[email-download download_id="874" contact_form_id="860"]

Contact Us

The only independent UK based dating body.

Copyright 2016 © All Rights Reserved